CCR Blog

 How does your product use or challenge conventions and how does it represent social groups or issues?

Convention= A way in which something is usually done

The AirPods are definitely a gamechanger. Until AirPods came out, headphone wires were not a problem that people believed a problem for humans, yet Apple predominantly monopolized the headphone industry with the "wireless" AirPods. For the older generation most grew up with wired headphones and for a long time wireless headphones seemed impractical or didn't function as most wanted. The introduction of AirPods accompanied with how user-friendly they were showed how fundamental they could have been, an industry that would quickly replace an already competitive market. Our product spotlighted a feature of the AirPod pros that seperates it from all the other wireless headphones and earbuds that were produced in response to Apple's AirPods. The noise-cancelling factor along with the transparent feature makes it very distinguishable from most other wireless products. Our commercial is meant to show how much of a difference the feature can make, just magical, just tuning out the whole world, just the moment. I wouldn't say that having or not having wireless headphones would be a need but more so a want. The world will keep revolving, people breathing, and everyone would lead their daily life without them, but they are just very convenient, thus, so popular. If you go into any busy place you will see a pair in at least one person's ear. They have taken over the headphone industry, and are almost practical in any social group. There isn't really anyone against the idea of AirPods, as they prove no negative to any aspect of life other then it can make people inattentive. I have seen cases of people with AirPods in, not paying attention to the lesson being taught and this is considered disrespectful to most. AirPods not only are popular in the sound industry but are finding themselves seeping into the health industry. Apple announced they are looking into the potential of AirPods also becoming a health device.

2.How does your product engage with audiences and how would it be distributed as a real media text?

Our product is more tailored towards the teenager audience, but can also engage people a little older. AirPods are universal so it seems wrong to just place it one social group. Anyone can use AirPods, thus its difficult to spotlight it in any specific group. For sure, its mostly popular in the younger generation as they are generally more glued to the phone screen and this makes it easier to say that mostly teenagers use it. In the real media, AirPods are already very popular and this had led to multiple versions of the product to he produced such as the AirPod pros which are an upgrade from the normal AirPods. Any unsuccessful product would not be innovated further and perhaps, dropped as it would be a waste of time and money. 

3.How did your production skills develop throughout this project?

At the beginning of this production none of us had ever filmed and sort of commercial or project on a scale like this. Of course everyone takes videos of their daily life, but its nothing compared to actual scenes and shots, along with different angles and such. On the first day of filming we had to retake many shots and a lot of the clips didn't come out as we hoped for. Throughout the commercial filming scenes started to become more and more natural. For editing, I have always been a great editor as I have been editing for YouTube for a couple of years so I had a predominant idea on what to do and what edits to perform.

4.How did you integrate technologies- software, hardware and online - in this project?

The technologies integrated in this project consists of the AirPods and an iPad for editing. The AirPods were the spotlight of the project and had to have been used. Editing also was crucial to blend all the clips together, and put music into the video. Although not a vast amount of technology was required for this commercial, our end product came out nicely.



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